At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways. 

With the ICC Men’s Cricket World Cup 2023 starting this Thursday, we’re unveiling the largest ever creator campaign for any ICC tournament. As a part of our digital content rights partnership with ICC, we’ll be partnering with more than 500 creators to bring the tournament to life. 

We hosted a day filled with creative energy, insights and engagement with some of South Africa’s top, emerging and aspiring content creators, artists and designers at our office in Johannesburg. This included a breakfast session hosted by the Instagram team, which offered an immersive space for creators to connect with their peers and gain valuable insights and  data about Instagram’s features.