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The #CWC23 Fan Experience Guide: Here’s How To Support India Across Our Platforms

At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways. 

Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp Channels and Instagram Broadcast Channels, the fan experience gets diverse and more engaging. 

“India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.”

Paras Sharma, Director and Head, Content and Community Partnerships, Meta, India.

Guide For Navigating The World Cup On Our Platforms: 


  • Follow  @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament. 
  • ‘Ask Star’ – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV. 
  • Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.  


  • WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICCStar Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

Instagram and Facebook

  • Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators. 
  • Instagram Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India to see more frequent updates from the tournament. 
  • Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.
  • AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to make your Stories and Reels more engaging. 
  • Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest ever creator campaign for any ICC tournament to date.

*Available only on mobile

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